Disclaimer

1. The short version

Fresh Produce Markets is an independent fresh-produce price-discovery platform — not affiliated with, endorsed by, or sponsored by any market authority, agent, or data source shown on this site. We don't sell produce; we scrape and surface the markets' own public price sheets. We don't earn commission from any market or agent, and we don't run sponsored listings or placements. Our comparison views and editorial analysis are never influenced by payment. Imagery shown across this site is for illustration only; markets, agents and produce depicted are not affiliated with, endorsed by, sponsored by, or supplied to Fresh Produce Markets. All trademarks, logos and product images belong to their respective owners.

2. Who we are

Fresh Produce Markets is a project of verticalfarming.co.za, a South African digital publisher focused on the fresh-produce trade. We are a price-aggregation and comparison service — not a market, an agent, a cooperative, a farmer, a buyer, or a regulator.

We are not, and have never been, owned by, funded by, or operationally connected to:

• Joburg Market (City Deep)
• Tshwane Fresh Produce Market (Pretoria West)
• Durban Fresh Produce Market (Sydney Road, Clairwood)
• Cape Town Market (Epping)
• The Agricultural Produce Agents Council (APAC)
• The Perishable Products Export Control Board (PPECB)
• The National Agricultural Marketing Council (NAMC)
• Agricultural Market Trends (AMT), Standard Bank Horticulture, or any other analyst or commentator whose data we may link to or quote
• Any individual agent, farmer, or buyer mentioned on this site

3. What we do (and don't do)

We do:

• Read the public price sheets that each of the four markets publishes on their own website, every weekday after the morning trade settles (around 13:00 SAST).
• Normalise the data to a common unit (R/kg) and store it in a public price database.
• Show those prices back to you, side by side, in a way that's easy to compare and search.
• Publish independent editorial about the fresh-produce trade (market deep-dives, agent profiles, explainer articles).

We don't:

• Sell produce.
• Act as an agent, broker, or middleman.
• Take delivery of, store, or transport any produce.
• Issue invoices, credit notes, or any kind of trade documentation.
• Offer investment, financial, or trading advice.

4. Data sources and accuracy

All prices shown on Fresh Produce Markets are sourced from the official public price sheets published by each of the four markets on their own websites. We don't get special access, we don't receive advance copies, and we don't blend in any third-party data.

Despite our best efforts, scraping public web pages is inherently imperfect. Prices may be delayed, misread, or occasionally out of sync with the actual market floor by a few minutes. Always verify a critical price with the market directly before committing to a purchase. If you spot a price that looks wrong, please drop us an email and we'll investigate.

5. No commission, no paid placements

Fresh Produce Markets does not currently earn commission, referral fees, or any other payment from any market, agent, retailer, brand, or data source mentioned on this site. We don't run sponsored listings, promoted commodities, or "featured agent" slots. If we ever do add such commercial features, they will be clearly labelled and will never influence our price-comparison rankings, our editorial analysis, or our weekly commentary.

Editorial independence is the foundation of this service. If you ever see a comparison result that looks suspicious — a market systematically ranked higher than it should be, an agent glowing-up for no obvious reason, a chart that doesn't match the data — please tell us.

6. Imagery, illustrations and AI-generated content

The hero image, market icons, agent thumbnails, article cover colours, decorative illustrations and any other visual content shown across this site is used for illustration only. It does not depict a specific market floor, a specific agent, a specific product, or a specific transaction. Markets, agents, and produce that may appear to be represented in our imagery are not affiliated with, endorsed by, sponsored by, or supplied to Fresh Produce Markets.

Some of the imagery and illustrations on this site may be AI-generated or composited from stock sources. Where a photograph depicts a recognisable person, place, or brand, that depiction is incidental and editorial — not a commercial endorsement, partnership, or supply relationship.

7. Trademarks, logos, and brand names

All market names, agent names, brand names, logos, and product images referenced on this site are the property of their respective owners. Use of these names on Fresh Produce Markets is for informational and editorial purposes only (in the public interest of price transparency) and does not imply any affiliation, endorsement, partnership, or agency relationship with the rights-holder.

If you are a rights-holder and would like a name, logo, or image removed or attributed differently, please contact us and we will respond within five business days.

8. Editorial articles and opinions

The articles published under /articles are written by the Fresh Produce Markets editorial team based on publicly available information, our own price data, and (where cited) reports from AMT, Standard Bank, the NAMC, and other public sources. Opinions expressed in those articles are those of the author and do not represent the views of any market, agent, regulator, or data source.

9. Limitation of liability

Fresh Produce Markets is provided "as is" and "as available", without warranty of any kind, express or implied. We do not warrant that the prices, rankings, or commentary on this site are accurate, complete, current, or fit for any particular purpose.

To the maximum extent permitted by South African law, Fresh Produce Markets, its authors, and its operators shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages — including lost profits, lost trade, or business interruption — arising from your use of, or inability to use, this site or its data.

10. Changes to this disclaimer

We may update this disclaimer from time to time. The "Last updated" date at the top of this page always reflects the current version. Material changes will be noted on the home page for at least 14 days.

11. Contact

Questions about this disclaimer, or a request to correct or remove content? Email hello@freshproducemarket.co.za and we'll respond within two business days.